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Religious Investor

One of the economic roles individuals play when engaged in religious behavior. “Consumers who give their church time and money in hopes of earning entry into Heaven are essentially investing in it. When they die, and ‘and go to their reward,’ then they believe they can cash in on this investment” (Iannaccone and Bainbridge 2009:461, 467).  This concept is employed within the framework of “rational choice” approaches to religion.


Iannaccone, Laurence R. and William Sims Bainbridge. 2009. Pp. 461-475 in “Economics of Religion.” The Routledge Companion to the Study of Religion (2nd edition), ed. John Hinnells. New York, NY: Routledge.

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